LEVEL UP
An identity built
to move.
LEVEL UP is a Monterrey running team built around community, training and constant improvement. The identity takes the idea of “leveling up” and turns it into a solid, dynamic and recognizable system for training, competition, apparel and social media.
LEVEL
UP.
The system takes a simple idea — progress — and turns it into a visual language that communicates rhythm, direction and performance.
Progress
turned into a symbol.
The upward gesture creates a direct, recognizable sports identity, even when the symbol stands on its own.
A graphic system
that runs.
Scale, repetition and diagonals turn the system into a dynamic tool across photography, apparel and social communication.
Identity
for a team.
The brand needed to work during training and competition while also creating a sense of belonging beyond the route.